Tuesday, July 21, 2015

Lost in Translation

Lost in Translation

How about a quick language test? Ever hear of the terms SEER and EER? Well, if its near dinnertime, you might think that SEER sounds like something you do to a steak, and EER sounds like corn just off the stalk. So maybe Im just hungry, but Im not talking dinner Im talking comfort.

And therein lies the problem. If you dont share a common language, its hard to understand what someone is trying to tell you.

This concept is true in all sorts of ways whether its English vs. French, or text message acronyms vs. correct spelling in complete sentences, or industry terms vs. what words people actually understand.

All industries seem to have an insider language, where words and technical terms are thrown around as if they should make sense to everybody. Sometimes they do, sometimes they dont.


We see that often as our customers are trying to choose the most energy-efficient solutions for their home, but sometimes they feel like things are lost in translation. If that could be you, you might appreciate this brief report on, The Language of Energy Efficiency.
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